Project Safeguards: Operationalizing Option-Like Strategic Thinking in Infrastructure Development

When business strategists use option-like thinking to inform investments in physical infrastructure, developers need to operationalize leaving the options open at project implementation. This study defines safeguard as the design and physical development work for ensuring, or enhancing, the embedment of an option in the project outcome. Safeguards account for design changes stemming from option exercising if the environmental uncertainties resolve favorably in the future. They range from a design effort to secure space in a master plan (passive) to the construction of an integral component (active). A multiple-case study on the expansion of Heathrow airport shows how the confluence of two contingencies underscores decisions to safeguard under a limited budget. Safeguarding is more attractive when: 1) the assumed uncertainty that the option will get in the money is low because the outlay sunk on safeguards is more likely to pay off; and 2) the infrastructure architecture is modular because only the interfaces between components may require safeguarding. Irreversible investments on safeguards increase the option cost and reduce the exercising costs in the future. Safeguards therefore play out as a control point for strategic option-like thinking at project implementation. The empirical findings are summarized in a conceptual framework.

[1]  Rita Gunther McGrath A Real Options Logic for Initiating Technology Positioning Investments , 1997 .

[2]  Kent D. Miller,et al.  Scenarios, Real Options and Integrated Risk Management , 2003 .

[3]  Daniel A. Levinthal,et al.  Modularity and Innovation in Complex Systems , 2002, Manag. Sci..

[4]  Daniel A. Levinthal,et al.  IDENTIFYING BOUNDARIES FOR THE APPLICATION OF REAL OPTIONS TO BUSINESS STRATEGY , 2002 .

[5]  Lawrence D. Pohlmann,et al.  The Strategic Management of Large Engineering Projects , 2002 .

[6]  Nalin Kulatilaka,et al.  Real Options: Managing Strategic Investment in an Uncertain World , 1998 .

[7]  Kim B. Clark,et al.  The Option Value of Modularity in Design: An Example From Design Rules, Volume 1: The Power of Modularity , 2000 .

[8]  P. Tufano,et al.  A real-world way to manage real options. , 2004, Harvard business review.

[9]  P. Schoemaker Scenario Planning: A Tool for Strategic Thinking , 1995 .

[10]  Kim B. Clark,et al.  Design Rules: The Power of Modularity , 2000 .

[11]  David N. Ford,et al.  MANAGING RISK AND UNCERTAINTY IN COMPLEX CAPITAL PROJECTS , 2004 .

[12]  Nuno Gil,et al.  Introduction: Infrastructure Meets Business: Building New Bridges, Mending Old Ones , 2009 .

[13]  Steven Pender,et al.  Managing incomplete knowledge: Why risk management is not sufficient , 2001 .

[14]  Juliana Hsuan Mikkola,et al.  Managing modularity of product architectures: toward an integrated theory , 2003, IEEE Trans. Engineering Management.

[15]  Danny Miller,et al.  SOURCES AND CONSEQUENCES OF COMPETITIVE INERTIA: A STUDY OF THE U.S. AIRLINE INDUSTRY. , 1994 .

[16]  Robert C. Merton,et al.  Applications of Option-Pricing Theory: Twenty-Five Years Later , 1997 .

[17]  Nikolaos Georgiopoulos Real Options , 2006 .

[18]  Christoph H. Loch,et al.  Exchanging Preliminary Information in Concurrent Engineering: Alternative Coordination Strategies , 2002, Organ. Sci..

[19]  Aubrey L. Mendelow,et al.  Real Options as Engines of Choice and Heterogeneity , 2004 .

[20]  A. Langley Strategies for Theorizing from Process Data , 1999 .

[21]  J. Neumann,et al.  Theory of games and economic behavior , 1945, 100 Years of Math Milestones.

[22]  Carliss Y. Baldwin Optimal Sequential Investment When Capital is Not Readily Reversible , 1982 .

[23]  Han T. J. Smit,et al.  Infrastructure Investment as a Real Options Game: The Case of European Airport Expansion , 2003 .

[24]  Aubrey L. Mendelow,et al.  Response: Real Options as Engines of Choice and Heterogeneity , 2004 .

[25]  A. Tiwana,et al.  Beyond Valuation: “Options Thinking” in IT Project Management , 2005 .

[26]  Jean Hartley,et al.  Case study research , 2004 .

[27]  Pwg Morris,et al.  Moving from Corporate Strategy to Project Strategy , 2005 .

[28]  Eduardo S. Schwartz,et al.  Investment Under Uncertainty. , 1994 .

[29]  Sherif Ali Mohtady Mohamed,et al.  Modelling project investment decisions under uncertainty using possibility theory , 2001 .

[30]  R. Voeks Real Options: Managerial Flexibility and Strategy in Resource Allocation , 1997 .

[31]  Christoph H. Loch,et al.  Selectionism and Learning in Projects with Complexity and Unforeseeable Uncertainty , 2004, Manag. Sci..

[32]  F. Knight The economic nature of the firm: From Risk, Uncertainty, and Profit , 2009 .

[33]  石谷 久 Risk Analysis for Large Projects-Models, Methods & Cases. Dale Cooper & Chris Chapman著 John Wiley & Sons.(1987) , 1988 .

[34]  Thomas G. Bifano,et al.  Management of R&D projects under uncertainty: a multidimensional approach to managerial flexibility , 2005, IEEE Transactions on Engineering Management.

[35]  A. Michael Huberman,et al.  An expanded sourcebook qualitative data analysis , 1994 .

[36]  Terry Williams,et al.  The Need for New Paradigms for Complex Projects , 1999 .

[37]  M. Hobday The Project-Based Organisation: An ideal form for managing complex products and systems? , 2000 .

[38]  Fasheng Qiu,et al.  The value of management flexibility—a real option approach to investment evaluation , 2003 .

[39]  Daniel A. Levinthal,et al.  What Is Not A Real Option: Considering Boundaries for the Application of Real Options to Business Strategy , 2004 .

[40]  Yossi Sheffi,et al.  The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage , 2005 .

[41]  Chris Chapman,et al.  Managing Project Risk and Uncertainty: A Constructively Simple Approach to Decision Making , 2002 .

[42]  A. Strauss,et al.  Basics of qualitative research: Grounded theory procedures and techniques. , 1993 .

[43]  J. Glinsky,et al.  The general. , 1982, Nursing.

[44]  HERBERT A. SIMON,et al.  The Architecture of Complexity , 1991 .

[45]  N. A. Nichols Scientific management at Merck: An interview with CFO Judy Lewent , 1994 .

[46]  P. Cornelius,et al.  Three Decades of Scenario Planning in Shell , 2005 .

[47]  M. Farrell Financial Engineering in Project Management , 2002 .

[48]  Durward K. Sobek,et al.  Adapting real options to new product development by modeling the second Toyota paradox , 2005, IEEE Transactions on Engineering Management.

[49]  Edward H. Bowman,et al.  Real Options Analysis and Strategic Decision Making , 2001 .

[50]  Alfred Taudes,et al.  Software Growth Options , 1998, J. Manag. Inf. Syst..

[51]  Colin M. Sorrill Risk Analysis for Large Projects: Models, Methods and Cases , 1987 .

[52]  K. Eisenhardt Building theories from case study research , 1989, STUDI ORGANIZZATIVI.

[53]  Matthew B. Miles,et al.  Qualitative Data Analysis: An Expanded Sourcebook , 1994 .

[54]  Jeffrey K. Pinto,et al.  The causes of project failure , 1990 .

[55]  Lenos Trigeorgis,et al.  Strategic Investment: Real Options and Games , 2004 .

[56]  A. Strauss Basics Of Qualitative Research , 1992 .

[57]  P. Schoemaker MULTIPLE SCENARIO DEVELOPMENT: ITS CONCEPTUAL AND BEHAVIORAL FOUNDATION , 1993 .

[58]  J. Whitney Case Study Research , 1999 .

[59]  C. Loch,et al.  Project Management Under Risk : Using the Real Options Approach to Evaluate Flexibility in R & D Arnd Huchzermeier , 1999 .

[60]  Nalin Kulatilaka,et al.  Real Options Pricing and Organizations: The Contingent Risks of Extended Theoretical Domains , 2004 .

[61]  David G. Groves,et al.  A General, Analytic Method for Generating Robust Strategies and Narrative Scenarios , 2006, Manag. Sci..

[62]  A. Strauss,et al.  The discovery of grounded theory: strategies for qualitative research aldine de gruyter , 1968 .