Beyond the detection of defects, their characterization (identification, positioning, sizing) is one goal of great importance often assigned to the analysis of NDT data. The first step of such analysis in the case of ultrasonic testing amounts to image in the part the detected echoes. This operation is in general achieved by considering time of flights and by applying simplified algorithms which are often valid only on canonical situations. In this communication we present an overview of different imaging techniques studied at CEA LIST and based on the exploitation of direct models which enable to address complex configurations and are available in the CIVA software plat‐form. We discuss in particular ray‐model based algorithms, algorithms derived from classical synthetic focusing and processing of the full inter‐element matrix (MUSIC algorithm).