United States and European Students' Social-Networking Site Activities and Academic Performance

Different cultures communicate differently. Research is beginning to examine the differences in culture related to social-networking site SNS use. Differences in specific SNS activities related to academic performance among United States US; n = 446 and European n = 394 university students were examined. Moderated Multiple Regressions indicated that using SNSs for "career" and "school" were positively predictive of Grade Point Average GPA for both US and European students. For US students, "staying in touch with online friends" was negatively predictive. Results highlight the positive and negative relationships between various SNS activities and GPA, but specifically the use of SNSs for academic versus socialization purposes cross-culturally.

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