Conflicting Viewpoints on Web Design

SUMMARY While design undoubtedly affects a Website's success, two ideologically opposite schools of thought have developed as to what is meant by good design. The approaches differ fundamentally in terms of how to balance two interrelated but conflicting elements-presentation and usability. Supporters of the aesthetic school argue that the graphical/multimedia features of the Web should be used to enhance the visitor experience. Functionalists, on the other hand, argue for less emphasis on visual design and more focus on content. This article reviews both approaches and examines their applicability to the travel product.

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