Overcoming barriers to the broader implementation of life cycle thinking in business and public administration

Preamble. It is the Purpose of this Corner to serve as an information and communication channel as well as a discussion forum between science and policy in general, as well as between research and management, in business and public administration with regard to goods and services (products).It is the aim of this Corner to improve awareness of, and to help more effectively implement, life cycle thinking in all stages of decision making in business and public administration.This Corner ‘EU Life Cycle Policy and Support’ appears regularly. Contributions are invited and uninvited articles, as well as discussion comments from the LCA community. They outline practical experiences, information on new regulations, directives and other policy instruments, as well as important theoretical considerations.This first edition of the Corner provides, for discussion, a broad commentary on our underlying thoughts and ideas. This builds on ideas presented in e.g. the business context in the Life Cycle Management special edition (Int J LCA Special Issue 1, 2007), as well as recent policy developments in the European Union. This editorial is illustrated with example references related to each issue that were recently published in the journal (see [1–11]).