Do you plan product quality effectively

This paper deals with product quality planning methodology and suitable methods; using of these can enhance considerably product quality planning effectiveness. The content of quality planning is specified and the importance of product quality planning for customer satisfaction and company success in the market is emphasized. The attention is paid to the development of approaches to product quality planning methodology. Product quality planning road map according to J.M. Juran is described as an example of traditional sequential (phase) approach to product quality planning. New approaches to product quality planning as concurrent engineering and the integrated product and process development (IPPD) and their principles are discussed. Attention is paid to product quality planning methodologies used in car industry as Advanced Product Quality Planning and Control Plan (APQP - QS-9000) and Project Planning (VDA 4.3). The analysis of suitable methods for effective realization of product quality planning main processes is performed with using matrix diagram. Selected quality planning methods as the group of Seven New Quality Management Tools, Quality Function Deployment, (QFD), Failure Mode and Effect Analysis (FMEA), Process Capability Study, Measurement System Analysis are discussed in some detail. Experience with practical application of given methods is discussed as well.