论文信息 - THE IMPORTANCE OF BELIEFS AND PURCHASE CRITERIA IN THE CHOICE OF ECO-LABELED FOOD PRODUCTS

THE IMPORTANCE OF BELIEFS AND PURCHASE CRITERIA IN THE CHOICE OF ECO-LABELED FOOD PRODUCTS

Importance attached to purchase criteria, beliefs about the characteristics of eco-labeled alternatives of some food products, and prescriptive norm strength to purchase such products were examined as potential predictors of purchasing eco-labeled products. It is argued that the purchase of ordinary food products is a behavior often guided by habits. This implies that to purchase eco-labeled alternatives often require a change of habit. Data were obtained from a questionnaire mailed to 480 individuals. Attaching importance to the purchase criteria environmental consequences and human health, expressing positive beliefs about eco-labeled products, and experiencing a strong prescriptive norm were positively correlated with a high relative frequency of choicing eco-labeled alternatives. Environmental values in particular may create a predisposition to change purchase habits.

G. Grankvist | A. Biel | Anders Biel | Gunne Grankvist | Gunne Grankvist

[1] Paul C. Stern,et al. Psychological research and energy policy. , 1981 .

[2] T. Newcomb,et al. Readings in Social Psychology , 1948, Teachers College Record.

[3] G. Hutchinson,et al. Consumer Attitudes and Behaviour to Organic Foods in Ireland , 1996 .

[4] Wendy Wood,et al. Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior. , 1998 .

[5] K. Lewin,et al. Group decision and social change. , 1999 .

[6] Margareta Wandel,et al. Environmental concern in consumer evaluation of food quality , 1997 .

[7] I. Altman,et al. Handbook of environmental psychology , 1987 .

[8] Troy D. Abel,et al. A Value-Belief-Norm Theory of Support for Social Movements: The Case of Environmentalism , 1999 .

[9] B. Verplanken,et al. Habit, attitude, and planned behaviour : is habit an empty construct or an interesting case of goal-directed automaticity? , 1999 .

[10] U. Dahlstrand,et al. Pro-Environmental Habits: Propensity Levels in Behavioral Change1 , 1997 .

[11] D. Wegner,et al. Control and automaticity in social life. , 1998 .

[12] S. Fiske,et al. The Handbook of Social Psychology , 1935 .