The role of brand experience and affective commitment in determining brand loyalty

[1]  P. Aurier,et al.  The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development , 2010 .

[2]  Long‐Yi Lin The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers , 2010 .

[3]  J. Petrick,et al.  Revisiting the Commitment-Loyalty Distinction in a Cruising Context , 2010 .

[4]  Willem E. Saris,et al.  Testing Structural Equation Models or Detection of Misspecifications? , 2009 .

[5]  J. Simmons “Both sides now”: aligning external and internal branding for a socially responsible era , 2009 .

[6]  Bernd H. Schmitt,et al.  Brand Experience: What is It? How is it Measured? Does it Affect Loyalty? , 2009 .

[7]  Gregory J. Brush,et al.  Investigating the service brand: A customer value perspective , 2009 .

[8]  A. Payne,et al.  Co-creating brands : Diagnosing and designing the relationship experience , 2009 .

[9]  Rory Stewart,et al.  My extreme MBA , 2009 .

[10]  M Punniyamoorthy,et al.  An empirical model for brand loyalty measurement , 2007 .

[11]  Pennie Frow,et al.  Towards the ‘perfect’ customer experience , 2007 .

[12]  Stan Maklan,et al.  The role of brands in a service-dominated world , 2007 .

[13]  Richard W Mosley,et al.  Customer experience, organisational culture and the employer brand , 2007 .

[14]  Sharon Morrison,et al.  Building the service brand by creating and managing an emotional brand experience , 2007 .

[15]  C. Meyer,et al.  Understanding customer experience. , 2007, Harvard business review.

[16]  Susan Segal-Horn,et al.  Communicating Services Brands' Values Internally and Externally , 2006 .

[17]  Oswald A. J. Mascarenhas,et al.  Lasting customer loyalty: a total customer experience approach , 2006 .

[18]  Heiner Evanschitzky,et al.  The relative strength of affective commitment in securing loyalty in service relationships , 2006 .

[19]  Heiner Evanschitzky,et al.  An Examination of Moderator Effects in the Four-Stage Loyalty Model , 2006 .

[20]  A. Gustafsson,et al.  The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention , 2005 .

[21]  Y. Yu,et al.  Satisfaction Emotions and Consumer Behavioral Intentions , 2005 .

[22]  J. Advani,et al.  Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods , 2005 .

[23]  Gordon L. Fullerton The service quality–loyalty relationship in retail services: does commitment matter? , 2005 .

[24]  Madeleine E. Pullman,et al.  Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors , 2004, Decis. Sci..

[25]  C. Prahalad,et al.  Co-creation experiences: The next practice in value creation , 2004 .

[26]  Gordon L. Fullerton When Does Commitment Lead to Loyalty? , 2003 .

[27]  Bernd H. Schmitt Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers , 2003 .

[28]  C. Shaw,et al.  Building Great Customer Experiences , 2002 .

[29]  A. Mattila Emotional Bonding and Restaurant Loyalty , 2001 .

[30]  M. Holbrook,et al.  The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty , 2001 .

[31]  Richard T. Carson,et al.  Violating conversational conventions disrupts cognitive processing of attitude questions , 2000 .

[32]  Leslie de Chernatony,et al.  The Service Brand as Relationships Builder , 2000 .

[33]  G. A. Marcoulides,et al.  A First Course in Structural Equation Modeling , 2000 .

[34]  R. Oliver Whence Consumer Loyalty? , 1999 .

[35]  M. Havitz,et al.  Analyzing the commitment-loyalty link in service contexts , 1999 .

[36]  Rex B. Kline,et al.  Principles and Practice of Structural Equation Modeling , 1998 .

[37]  C. Grönroos,et al.  The value concept and relationship marketing , 1996 .

[38]  J. Bloemer,et al.  The complex relationship between consumer satisfaction and brand loyalty , 1995 .

[39]  S. Hunt,et al.  The Commitment-Trust Theory of Relationship Marketing , 1994 .

[40]  Alan Dick,et al.  Customer loyalty: Toward an integrated conceptual framework , 1994 .

[41]  R. Oliver,et al.  Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction , 1993 .

[42]  Andrew Ehrenberg,et al.  Repeat-buying : facts, theory and applications , 1991 .

[43]  R. Oliver,et al.  The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction , 1991 .

[44]  A. Ehrenberg,et al.  Double Jeopardy Revisited , 1990 .

[45]  John P. Meyer,et al.  The measurement and antecedents of affective, continuance and normative commitment to the organization , 1990 .

[46]  A. Ehrenberg,et al.  Repeat-Buying: Facts, Theory and Applications. , 1989 .

[47]  Barbara E. Kahn,et al.  Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data , 1986 .

[48]  J. Jacoby,et al.  Brand Loyalty: Measurement and Management , 1978 .

[49]  J. Jacoby,et al.  Brand Loyalty Vs. Repeat Purchasing Behavior , 1973 .

[50]  C. W. Park,et al.  The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands , 2005 .

[51]  F. Reichheld,et al.  E-LOYALTY: YOUR SECRET WEAPON ON THE WEB , 2003 .

[52]  L. Berry,et al.  Managing the Total Customer Experience , 2002 .

[53]  J. H. Gilmore,et al.  Welcome to the experience economy. , 1998, Harvard business review.

[54]  A. Amine Consumers' true brand loyalty: the central role of commitment , 1998 .

[55]  C. Whan Park,et al.  A Theory of Multidimensional Brand Loyalty , 1974 .