Focusing on SMTEs: Using Audience Response Technology to Refine a Research Project

This paper reports on the use of audience response technology to support a focus group session that was conducted as the first phase of a study exploring the use of ICTs in small to medium tourism enterprises (SMTEs) in the Australian States of South Australia and Victoria. A variety of large and small group support technology was considered before the audience response technology was adopted. The paper explores the way that such technologies can be used to successfully support research that utilises focus groups. Valuable lessons were learned from the first focus group session and the outcomes informed the subsequent semi-structured interviews.

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