Information technology supporting fast food phone-in order responsiveness

Abstract Foodservice establishment managers seeking to gain a competitive advantage in operating multiple units in one local area have anew type of information tool available. The systems include call-routing, data base and reporting software, in conjunction with a PC-based telecommunications network between units. Using it, phone-in orders can be expedited to the unit in closest proximity to the customer for pickup or delivery. Also, on-line customer records equip order takers to service callers on a more personable and, potentially, a more profitable basis. System management reports assist decision makers in more effective menu and operations management.