Word cloud analysis of the BJGP.

A ‘word cloud’ is a visual representation of word frequency. The more commonly the term appears within the text being analysed, the larger the word appears in the image generated. Word clouds are increasingly being employed as a simple tool to identify the focus of written material. They have been used in politics, business and education, for example, to visualise the content of political speeches. In the Health Board that I support, word clouds have been applied to analyse the content of Board committee papers to see whether sufficient attention is being given to the core business of the organisation. Word clouds should be interpreted with certain caveats. They often fail to group words that …