E-Commerce Websites Promotion of Laptops based on AHP and Fuzzy TOPSIS

With the development of electronic commerce, usability on a website is vital to online customers. However, many of these e-commerce applications still do not meet customers’ requirements. This paper is an attempt to investigate the current issues and development of e-commerce websites promotion and marketing of the laptop producers, specifically the laptop in a specific market - China. AHP and Fuzzy TOPSIS are employed to evaluate the current e-commerce websites promotion implemented by all major laptop brands in China. The managerial implications and suggestions for future research are also discussed.

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