A New Method to Select the Interesting Association Rules with Multiple Criteria

Using the association rules in datamining is one of the most relevant techniques in modern society, aiming to extract the interesting correlation and relation among sets of items or products in large transactional databases. The huge number of extracted association rules represents the main problem that a decision maker can face. Hence, the knowledge post-processing phase becomes very important and challenging to define the most interesting association rules, many interestingness measures have been proposed. Currently, there is no optimal measure that can be selected to evaluate the extracted association rules. To bypass this problem, we propose an approach based on multi-criteria optimization aiming to find a good compromise without excluding any measures. The experiments performed on numerous benchmark datasets show that the proposed algorithm is properly reducing a large number of association rules and keeping the most significant and interesting ones compared to other approaches which illustrate the efficiency and the applicability our approach.