A bootstrapping approach to social media quantification

This work considers the use of classifiers in a downstream aggregation task estimating class proportions, such as estimating the percentage of reviews for a movie with positive sentiment. We derive the bias and variance of the class proportion estimator when taking classification error into account to determine how to best trade off different error types when tuning a classifier for these tasks. Additionally, we propose a method for constructing confidence intervals that correctly adjusts for classification error when estimating these statistics. We conduct experiments on four document classification tasks comparing our methods to prior approaches across classifier thresholds, sample sizes, and label distributions. Prior approaches have focused on providing the most accurate point estimate while this work focuses on the creation of correct confidence intervals that appropriately account for classifier error. Compared to the prior approaches, our methods provide lower error and more accurate confidence intervals.