How To Build Momentum

The ideas in this chapter apply to any open-source project; however, it is emphasized that a company engaging in an open-source project has many additional resources that can be used to further the project in ways that are not available to individual volunteers. In addition to developers, a company also employs technical writers, user-interface experts, graphic artists, website designers, technology evangelists, marketing people, project managers, and people with other skills, all of whom can help with different aspects of the project. Once they understand the open-source process, these folks can make major contributions to help the project become a success. All the activities that the company does to support a proprietary product— marketing, advertising, support, and training—are also needed for an open-source project. The business goals should always be remembered and one should focus on how to achieve them. Creating a successful open-source project is only part of the strategy. As the project grows and develops, it will take on a life of its own. It is needed to balance the needs of the open-source community against the business goals. For the most part, they should be aligned toward a common purpose, and developers from both inside and outside of the company will work together to achieve them.