Validating a primed identity leads to expectations of group-relevant outcomes / La validación de una identidad previamente primada facilita que se anticipen respuestas de discriminación

Abstract We argue that a person’s identity can be changed by seemingly irrelevant primes to the point where one expects to be treated as a member of an activated social group. We further argue that primes should only influence the self to the extent that they are seen as valid. We experimentally manipulated conditions that foster perceptions of prime validity using a head movement induction. Previous research has linked head nodding to higher levels of confidence than head shaking. Participants primed with the African American stereotype (versus control) expected more future discrimination, but only if they were nodding their heads. Results are discussed with respect to research on priming and validation processes.

[1]  M. Wänke,et al.  THINK OF CAPABLE OTHERS AND YOU CAN MAKE IT! SELF-EFFICACY MEDIATES THE EFFECT OF STEREOTYPE ACTIVATION ON BEHAVIOR , 2009 .

[2]  Phyllis A. Anastasio,et al.  The Common Ingroup Identity Model: Recategorization and the Reduction of Intergroup Bias , 1993 .

[3]  A. Dijksterhuis,et al.  Effect of Social Category Priming on Personal Attitudes , 2003, Psychological science.

[4]  G. Tom,et al.  The Role of Overt Head Movement in the Formation of Affect , 1991 .

[5]  J. Bargh,et al.  Automaticity of social behavior: direct effects of trait construct and stereotype-activation on action. , 1996, Journal of personality and social psychology.

[6]  R. Petty,et al.  lhe Effects of Overt Head Movements on Persuasion: Compatibility and incompatibility of Responses , 1980 .

[7]  Kenneth G. DeMarree,et al.  The effects of power on prosocial outcomes: A self-validation analysis , 2014 .

[8]  R. Petty,et al.  Power increases the reliance on first-impression thoughts , 2012 .

[9]  T. Mussweiler Comparison processes in social judgment: mechanisms and consequences. , 2003, Psychological review.

[10]  Derek D. Rucker,et al.  Doubting one's doubt: A formula for confidence? , 2010 .

[11]  Natalie A. Wyer,et al.  Automatic and ironic behavior are both mediated by changes in the self-concept , 2011 .

[12]  Kenneth G. DeMarree,et al.  Multiple Mechanisms of Prime‐to‐Behavior Effects , 2009 .

[13]  Tom Postmes,et al.  Seeing one thing and doing another: Contrast effects in automatic behavior. , 1998 .

[14]  Kenneth G. DeMarree,et al.  Priming a new identity: self-monitoring moderates the effects of nonself primes on self-judgments and behavior. , 2005, Journal of personality and social psychology.

[15]  Richard E. Petty,et al.  Need for Cognition Can Magnify or Attenuate Priming Effects in Social Judgment , 2008, Personality & social psychology bulletin.

[16]  Kenneth G. DeMarree,et al.  Understanding the Role of the Self in Prime-to-Behavior Effects: The Active-Self Account , 2007, Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc.

[17]  Richard E. Petty,et al.  Think Unto Others: The Self-Destructive Impact of Negative Racial Stereotypes ☆ ☆☆ , 2001 .

[18]  Derek D. Rucker,et al.  From Primed Construct to Motivated Behavior , 2012, Personality & social psychology bulletin.

[19]  Richard E. Petty,et al.  UNDERSTANDING PRIME-TO-BEHAVIOR EFFECTS: INSIGHTS FROM THE ACTIVE-SELF ACCOUNT , 2014 .

[20]  Richard E Petty,et al.  Thought confidence as a determinant of persuasion: the self-validation hypothesis. , 2002, Journal of personality and social psychology.

[21]  Richard E Petty,et al.  Overt head movements and persuasion: a self-validation analysis. , 2003, Journal of personality and social psychology.

[22]  Pablo Briñol,et al.  Los efectos de la activación de estereotipos sobre la evaluación de candidatos en un contexto experimental de selección de personal , 2009 .

[23]  Richard E. Petty,et al.  Source factors in persuasion: A self-validation approach , 2009 .

[24]  D. Campbell Common fate, similarity, and other indices of the status of aggregates of persons as social entities , 2007 .

[25]  Kenneth G. DeMarree,et al.  A match made in the laboratory: Persuasion and matches to primed traits and stereotypes , 2008 .

[26]  W. S. Rholes,et al.  Category accessibility and impression formation , 1977 .

[27]  Richard E. Petty,et al.  The Meta–Cognitive Model (MCM) of Attitudes: Implications for Attitude Measurement, Change, and Strength , 2007 .

[28]  R. Petty,et al.  Saying no to negativity: The effects of context and motivation to control prejudice on automatic evaluative responses , 2005 .

[29]  B. Payne,et al.  The Situated Inference Model , 2011, Perspectives on psychological science : a journal of the Association for Psychological Science.

[30]  Kenneth G. DeMarree,et al.  On the Nonconscious Antecedents of Social Identification: Ingroup Salience, Outgroup Salience, or Both? , 2012 .

[31]  Jennifer S. Mills,et al.  In perfect harmony: synchronizing the self to activated social categories. , 2012, Journal of personality and social psychology.