Guidance Mechanism of Public Opinion in the Computer Network Environment

Public opinion already presents new features in the computer network environment. By studying the main interactive environment and law of the network media evolution, we found that the supervision and guidance of public opinion are more complex and challenging. Therefore, we propose a series of related guiding mechanism as follow: building opinion leader mechanism, introducing the third party supervision mechanism and purifying the media ecological environment and so on, to push the network media industry to set up public opinion guide mechanism and perfect the self-discipline, so that accomplish the innovation path of standardized management of public opinion.