A Study of e-Commerce Transaction Risk Assessment Model in Mobile Internet

Withthecontinuousdevelopmentofinformationtechnology,mobilee-commerceasaneweconomic andindustrialmodehasbroughtgreatbenefitstothesociety.Mobilee-commercedoesnotneedtobear theconstraintsoftimeandplace,whichhasbroughtgreatbenefitstotheenterprise,fromthepoint oftrading,mobilee-commercereliesonconvenientmobileterminaldevicestoprovideconvenience andunlimitedtradingenvironmentfortheuser.However,thereisacertainrisk,mobilee-commerce isdifferentfromtraditionale-commerce.Itmaybringmanynewproblemsandrisks,andmaylead toseriouseconomicloss.Sohowtomakereasonableassessmentofmobilee-commercetransaction riskandthenselectstrategytominimizetheriskisveryimportantforthedevelopmentofmobile e-commerce.Inthispaper,theriskofmobilee-commercetransactionsisanalyzedfirstly,andthenit usesareasonableevaluationsystemtobuildamobilee-commercetransactionsriskassessmentmodel. Finally,withthefact,itshowsthatthemodelhasgoodfeasibilityandpracticalapplicationvalue. KEywORdS AHP, e-Commerce, Internet, Mobil, Risk Assessment

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