论文信息 - A semiotic analysis of iMarketing tools

A semiotic analysis of iMarketing tools

This paper tries to point out current developments in the commercialization of the Internet and its various effects on the World Wide Web. Approaching Hypertext Theory from of the viewpoint of applied Semiotics, the author analyzes recently developed Internet Marketing Tools such as Banner Ad Keying and

Moritz Neumüller

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