Managing and Marketing Technology
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1. The Technology Problem. 2. What do Companies do about Technology? 3. First Steps in Technology Strategy. 4. The Technology Audit as a Basis for Technology Strategy. 5. Technology Acquisition - Opportunities and Threats. 6. The Technology Acquisition Task. 7. Technology Exploitation: Problems and Analysis. 8. The Technology Exploitation Task. 9. The Special Case of External Exploitation. 10. The Management of Technology. 11. Technology Auditing: An Example of Application and Implementation. Conclusions. References.