Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce

From the Publisher: "How will Internet commerce change my organization,now and in the future?" That's the burning question being asked by business and technology executives,and here are the answers. It explains step-by-step how to plan and implement successful Internet marketplaces by highlighting the major management and strategic considerations within a logical framework. It also includes insightful looks at dozens of thriving Internet ventures and "new intermediary" businesses. This book even maintains an associated Website for the latest internet commerce information!