Factors affecting the Adoption Level of C-Commerce: An Empirical Study

The major objective of this paper is to examine the determinants of collaborative commerce (c-commerce) adoption with special emphasis on Electrical and Electronic organizations in Malaysia. Original research using a self-administered questionnaire was distributed to 400 Malaysian organizations. Out of the 400 questionnaires posted, 109 usable questionnaires were returned, yielding a response rate of 27.25%. Data were analysed by using correlation and multiple regression analysis. External environment, organization readiness and information sharing culture were found to be significant in affecting organizations decision to adopt c-commerce. Information sharing culture factor was found to have the strongest influence on the adoption of c-commerce, followed by organization readiness and external environment. Contrary to other technology adoption studies, this research found that innovation attributes have no significant influence on the adoption of c-commerce. In terms of theoretical contributions, this study has extended previous researches conducted in western countries and provides great potential by advancing the understanding between the association of adoption factors and c-commerce adoption level. This research show that adoption studies could move beyond studying the factors based on traditional adoption models. Organizations planning to adopt c-commerce would also be able to applied strategies based on the findings from this research.

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