论文信息 - Marketing Departments on the World Wide Web: State of the Art and Recommendations

Marketing Departments on the World Wide Web: State of the Art and Recommendations

The World Wide Web has become an important communications tool for businesses and universities alike. This article details the kind of information being presented on department of marketing Web sites and provides recommendations for improvements in content and organization. A brief look at future trends concludes the article.

Donald A. McBane

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