Video watching right voice control method and apparatus

Embodiments of the present invention provide a video watching right voice control method and apparatus. The method comprises the steps of receiving a video watching request; displaying a prompt of inputting a non-prohibited voice according to the request; receiving the non-prohibited voice, and comparing the voice print of the non-prohibited voice with each of the voice point of a pre-recorded non-prohibited voice and the voice print of a pre-recorded voice of a prohibited user, so as to acquire voice print similarity; and giving a corresponding video watching right according to the voice print similarity. According to the method and apparatus provided by the embodiment of the present invention, the user can pre-record the non-prohibited voice and the voice of the prohibited user in a smart television; before video display, the smart television compares the voice print of the non-prohibited voice given out by a user hoping to see the video with the voice print of the pre-recorded non-prohibited voice and the voice print of the pre-recorded voice of the prohibited user, so as to determine whether the user hoping to see the video is the user who pre-records the non-prohibited voice, if not, the user does not have the watching right and is not allowed to see the video, so that the privacy of other users is protected.