Delivery capability in rapid productisation

Rapid productisation introduces a strategic approach to company management, which will help companies focus their productisation efforts in order to increase their return on development and become more competitive. Rapid productization is a mode of operation which creates a field for faster response for a customer demand than with “a standard” productization is able to achieve. On the other hand rapid productisation process creates disruption into an organisation. Rapid productisation as a framework is a way to fix the portfolio shortage whatever the reason behind for it is. Use of rapid productisation framework is not needed if predefined offering (a portfolio) match in sales situation to the customer’s demand. During a business case analysis phase a company need to decide whether there is possibilities to response or not to the customer’s demand and make a rapid offer for a new product or service. Business case analysis is a key stage and it is not fast if the rapid productisation process requires a data collecting far too detail level. One way to speed up the analysis is 1) limiting a number of used interfaces’ 2) do less unnecessary paper work and 3) throw away routine meetings. This will boost the rapid productisation start up and streamline running of whole process. Rapid productisation is an exception and it a company need to differ from an approach they normally use. If rapid productisation process will be handled like a basic productisation process there are no possibilities to get any improvements like faster throughput. One important target of rapid productisation process is to use less or minimal engineering work (manpower) and have predictable delivery than most of productisation cases in general. That advantage will be losing if the process itself is not steamed compare to basic productisation process. Main point in rapid productisation is to ensure that all necessary sales and R&D interfaces will get the information. In other words make sure that only absolutely needed organisations units and roles will be involved and those got information of new productised product. In minimum decision to start a rapid productisation should be able to make within minimum participant from sales, R&D and company’s management team. A goal of rapid productisation process is to define whether a business exists and at the same time delivery capability can be achieved in able to make rapid offering. As a result of this study, fast track frame was formed. This study provides guidance for the managers considering rapid productisation as an option to serve customers better and improve agility within organisations. Rapid productisation seeks to add value to a company in sales negotiation.