Product Lifecycle Management: Marketing Strategies for the Pharmaceutical Industry
暂无分享,去创建一个
[1] T. Philipp,et al. Two multicenter, 8-week, randomized, double-blind, placebo-controlled, parallel-group studies evaluating the efficacy and tolerability of amlodipine and valsartan in combination and as monotherapy in adult patients with mild to moderate essential hypertension. , 2007, Clinical therapeutics.
[2] M. Cunningham,et al. Strategies for extending the life of patents , 2005 .
[3] C. Ennew,et al. The marketing of pharmaceuticals: standardization or customization? , 1995 .
[4] M. Burdon,et al. The Art of Using Secondary Patents to Improve Protection , 2003 .
[5] M. Agrawal,et al. Surviving patent expiration: strategies for marketing pharmaceutical products , 1997 .
[6] Nanda K. Viswanathan,et al. The fundamentals of standardizing global marketing strategy , 2007 .
[7] Joshua P Cohen,et al. Switching prescription drugs to over the counter , 2004, BMJ : British Medical Journal.