Animated Agents in the User Interface of Recommender Systems

Adaptivity helps these systems to be adjustable to users’ needs and inferences. There many ways to achieve adaptivity in a system. The most common ones are adaptive suggestions, which may include product or action suggestions to users. Lately, there is another technology used to help users in an adaptive way. This technology is the incorporation of animated lifelike agents into adaptive systems. In this paper we present two cases of systems that sell products, how we incorporated animated agents into them and how we used them in order to help users buy these products in a more effective way