论文信息 - Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries - 字舞流文

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Bernd H. Schmitt | Thomas C. O'Guinn | V. Swaminathan | J. Steenkamp | Alina Sorescu | Thomas C. O’Guinn