Design thinking - Value Innovation - Deductive Reason and the Designers Choice

The author contrasts a hierarchic view of decision-making based on deductive reason with a parameter framing approach based on the cognitive modelling of problem space. Choice-inclusive and choice-exclusive decision making processes are considered with regard to their implication on responsible design practice. Potential for innovation is related directly to the problem framing process that provides the bounds in which the instability of the creative process can occur.