An integrated approach to new food product development

The Agenda for Successful New Product Development New Product Success Equation: Building Success into the New Product Development Process A.K.A. An Objective-Based Product Development Process, T. Straus Defining and Meeting Target Consumer Needs and Expectation Strategic Planning, T.K. Abraham Innovation as Science, M.A.J.S. van Boekel Innovation: Integrated and Profitable, P. Chaudury Innovation Partnerships as a Vehicle toward Open Innovation and Open Business, H. Traitler Trend Monitoring: Sorting Fad from Long-Lasting Profi t-Building Trends, D.C. Wolf Wide World of New Products: A Unique Perspective of New Products around the World That Have Hit Their Mark with the Consumer, L. Dornblaser The Right Food Consumer Product Goods Product Development Processes in the Twenty-First Century: Product Lifecycle Management Emerges as a Key Innovation Driver, C. Perry and M. Cochet Personalizing Foods, H.J. Watzke and J.B. German Creating Food Concepts to Guide Product Development and Marketing, H.R. Moskowitz, M. Reisner, and A. Maier Defining and Meeting Customer Needs-Beyond Hearing the Voice of the Consumer, C. Schmidt Observing the Consumer in Context, J.H. Beckley and C. Ramsey Getting the Food Right for Children: How to Win with Kids, B. Urbick Proper Packaging and Preparation Food Packaging Trends, A.L. Brody Evolution of Sensory Evaluation: How Product Research Is being Integrated into the Product Design Process through Insight Teams, S.A. Cox and R. Delaney Relevance Regained: Designing More "Democratic" Domestic Kitchen Appliances by Taking into Consideration User Needs and Other Relevant Opinions, G. Davidson, T. De Ligny, and M. Bevolo Chef Formulation and Integration: Ensuring that Great Food and Food Science Work Together, M. Valdovinos Gastronomic Engineering, J.M. Aguilera and J.P. Vivanco The Right Preparation Technique, D. Zino Recent Developments in Consumer Research of Food, H.L. Meiselman Positioned Correctly at the Shelf and in the Media Getting the Package and Web Site Graphics Right with Consumer Cocreation, A. Gofman Getting the Positioning Right: Advertising Planning, J. Ewald Meet Corporate Logistics and Financial Imperatives The Importance of Product Innovation, P.S. Perkins Alternative Processing Methods for Functional Foods, D. Knorr, A. Balasa, D. Boll, H. Jager, A. Mathys, E. Oba, J. Richter, and M. Volkert Accelerated and Parallel Storage in Shelf-Life Studies, S. Saguy and M. Peleg Commercialization and Manufacturing, J.P. Clark and L. Levine Index