Based on Statistical Education to Study Innovative Service and Relationship Quality of University Library under Big Data

Along with the evolution of information technology, libraries have become network libraries and virtual libraries, and major technological revolution has changed the management and service of libraries. When providing users with information service, a library should apply statistical education to accurately analyze user needs and habits, enhance the library by designing diverse information service functions, and provide users with an information integration platform. In addition to more convenience for users utilizing library resources, the practice of statistical education would optimize the management process of a library. Aiming at librarians and users of Shanghai university of medicine and health sciences library, the membership database is applied to collect big data. With online questionnaire, total 500 copies of questionnaire are distributed and 387 valid copies are retrieved, with the retrieval rate 77%. The research results show significantly positive effects of 1.statistical education on innovative service, 2.innovative service on relationship quality, and 3.statistical education on relationship quality. Finally, suggestions, according to the results, are proposed, expecting to have libraries constantly create innovative management and service, facilitate users in the utilization of library resources, and integrate systems for optimizing the library management process.

[1]  Kuen-Hung Tsai,et al.  Cross-Functional collaboration, competitive intensity, knowledge integration mechanisms, and new product performance: A mediated moderation model , 2014 .

[2]  Lars Witell,et al.  Understanding new service development and service innovation through innovation modes , 2014 .

[3]  Norzalita Abd Aziz,et al.  Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives , 2013 .

[4]  Nicolette Lakemond,et al.  Integrating knowledge with suppliers at the R&D-manufacturing interface , 2014 .

[5]  Ta-Wei Tang Competing Through Customer Social Capital: The Proactive Personality of Bed and Breakfast Operators , 2015 .

[6]  Janet R. McColl-Kennedy,et al.  Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms , 2013 .

[7]  Carmen Daniela Maier,et al.  Environmental Communication and the Public Sphere, 3rd ed. , 2013 .

[8]  L. Raymond,et al.  Sustainable development practices in the hospitality industry: an empirical study of their impact on customer satisfaction and intentions. , 2013 .

[9]  Sejin Ha,et al.  The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting , 2014 .

[10]  E. Sandberg,et al.  Enabling service innovation: A dynamic capabilities approach , 2013 .

[11]  Wei Wei,et al.  Customer engagement behaviors and hotel responses , 2013 .

[12]  Jina Kang,et al.  Do External Knowledge Sourcing Modes Matter for Service Innovation? Empirical Evidence from South Korean Service Firms , 2014 .

[13]  Young Namkung,et al.  Effects of restaurant green practices on brand equity formation: do green practices really matter? , 2013 .

[14]  Jing Wang,et al.  Customer revisit intention to restaurants: Evidence from online reviews , 2013, Information Systems Frontiers.

[15]  Shankar Ganesan,et al.  Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing between Suppliers in Coopetition? the Role of Customer Participation , 2013 .

[16]  S. D. Farias,et al.  Experiential Marketing : a conceptual framework and research propositions for an extraordinary customer experience , 2010 .

[17]  Dawna I. Ballard,et al.  Communication for the Long Term , 2013 .

[18]  C. Grönroos,et al.  Critical service logic: making sense of value creation and co-creation , 2013 .

[19]  P. Kotler,et al.  Marketing: An Introduction , 1997 .

[20]  M. R. Solomon Consumer Behavior: Buying, Having, and Being , 1993 .

[21]  Junfeng Zhang,et al.  Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms , 2013 .

[22]  Shu-Mei Tseng,et al.  The effect of knowledge management capability and dynamic capability on organizational performance , 2014, J. Enterp. Inf. Manag..

[23]  B. Josiam,et al.  Eatertainment: Utilitarian and Hedonic Motivations for Patronizing Fun Experience Restaurants , 2014 .

[24]  M. Khalifa,et al.  Strategies, technologies, and organizational learning for developing organizational innovativeness in emerging economies , 2013 .

[25]  Paul T. Heyne The Economic Way of Thinking , 1973 .

[26]  D. Schwarz,et al.  The Impact of Public R&D on Marketing and Supply Chains on Small Farms’ Market Sensing Capability: Evidence from the Australian Seafood Industry , 2014 .