Implementing Web 2.0 tools in organisations: feasibility of a systematic approach

Purpose – The aim of this paper is to examine the subject area of implementing Web 2.0 tools in organisations to identify from the literature common issues that must be addressed to assist organisations in their approach towards introducing Web 2.0 tools in their workplace. Based on the findings of the literature a Web 2.0 tools implementation model is presented. Design/methodology/approach – A general scoping review of the literature will be conducted to identify potential issues that might impact on the implementation of Web 2.0 tools in organisations to provide an overview of examples of empirical evidence that exists in this subject area with a view to examining how to advance this particular field of research. Findings – The findings of the scoping literature review indicate that while certain conceptual models and frameworks exist on how to implement Web 2.0 tools in organisations there is a lack of evidence to suggest that they have been empirically tested. The paper also notes that though organisa...

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