TQM in Healthcare

Many managers in hea lthcare organizations wou ld reject the usefulness of total quality management (TQM)concepts tothemselves, and would strongly argue that the modern philosophy ofTQM is more applicab le to the private sector than the public sector. and to manufacturing rather than service industries. They would also attempt to debate that the concept of the customer is not very suitable to healthcare provision since patients do not necessarily enjoy going to hospitals and their req ui rements (treatment) are not by choice, but rather an urgent need. They would argue that satisfying th is basic need is often all that matters to those seeking healthcare.