论文信息 - The Self-Actualizing Socially Conscious Consumer

The Self-Actualizing Socially Conscious Consumer

A personality-related study was made of individuals exhibiting socially conscious consumer behavior. It was found that these individuals may be characterized as “self-actualizing” as Maslow uses the term. The findings expand previous findings by Webster, and they are evidence that a holistic approach to personality measurement is possible in consumer research.

George Brooker | George Brooker

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