E-commerce in Hong Kong: an empirical perspective and analysis

Purpose – The main objective of this study is to develop a framework for: identifying the reasons for using e‐commerce; understanding the implications of e‐commerce in companies; and implementing and applying e‐commerce successfully for improved organizational competitiveness and success.Design/methodology/approach – A structured questionnaire was designed, pre‐tested, modified, and used to capture data on e‐commerce in Hong Kong. Based on the feedback from the pilot‐test, the questionnaire was modified and a final questionnaire was developed and mailed to companies in Hong Kong. In the survey, conducted with Hong Kong companies, the perceived benefits and perceived barriers of e‐commerce implementation are discussed.Findings – The conceptual model based on the analysis of literature and some reported case experiences is developed using the current issues that have been highlighted as important e‐commerce success factors of implementation. The major factors that influence the application and implementatio...

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