The Ways to Implement CIS in Chinese Medical Institutions under the New Situation:A Case Study of Guangzhou University of Chinese Medicine

CIS(Corporate Identity System) is the strategic activity and function that in order to create or enhance the enterprise's own image,the enterprise uses unified communication identification system to express the corporate philosophy or culture to both inside and outside public,and create consistent sense of identity and values.This paper starts from exploring the theory origin of CIS,analyzes the importance of CIS building in college campus,and proposes the strategy to build the CIS with Lingnan characteristics in campus of Chinese medical institutions and the misunderstanding that need to avoid.