The Effect of User Experience Factors of Tablet Devices on Behavioral Intention to Purchase in the Experience Zone

As a place where users experience products and make decisions, the experience zone has become an interesting location. In this research, to analyze user experience (UX) in the experience zone, three user experience factors (readability, mobility and telepresence) and two mediating factors (usability and usefulness) are developed and tested as a user experience model. Also, to predict user behavior, behavioral intention to purchase is added to the model. The model and experiment were constructed to explain how users of a tablet device experience, perceive, and finally, purchase a device via functions and UX factors of the tablet device. To analyze the model, structural equation modeling was used. The results generally supported the suggested model for UX and the experience zone of tablet devices. Empirical and theoretical implications were discussed.

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