THE IMPACT OF SUCCESS FACTORS FOR ENVIRONMENTAL INNOVATION FOR REGIONAL DEVELOPMENT STRATEGIES - HOW CAN REGIONS BENEFIT FROM ENVIRONMENTAL SPECIALISATION?

The current effects of international competition and of globalisation processes force regions/countries to compete with each other. Porter's (see Porter, 1990) industrial cluster concept provides essential arguments for competition amongst regions. Regional effects of environmental innovation activities need to be analysed utilising innovation theory and network analysis (see DeBresson and Amesse 1991, Schonert 1996). The paper focuses on business strategies for environmental specialisation. With the aim of working out relevant success factors for promoting environment-oriented innovation the Stimulus – Organism – Response Model (S-O-R) provides the conceptual framework for providing clues to companies' to create the competence for environmental concentration. The paper also deals with strategies supporting such an industrial specialisation. Putting together the business related success factors and the policyinduced factors for innovation this contribution provides a conceptual framework of stimulus and response factors influencing companies' environment-oriented innovation behaviour, which could be a guideline for national and regional decision makers to initiate environmental clusters.

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