Print Ads by Assessors Using the Creative Product Semantic Scale" (Alisa

[1]  J. Cacioppo,et al.  Personal involvement as a determinant of argument based persuasion , 1981 .

[2]  J. Sivacek,et al.  Vested interest as a moderator of attitude–behavior consistency. , 1982 .

[3]  Kenneth R. Lord,et al.  Some Central and Peripheral Thoughts on the Routes to Persuasion , 1988 .

[4]  J. Hartwick,et al.  The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness , 1990 .

[5]  Paul L. Sauer,et al.  The combined influence hypothesis: Central and peripheral antecedents of attitude toward the ad , 1995 .

[6]  P. Homer.  The Mediating Role of Attitude toward the Ad: Some Additional Evidence , 1990 .

[7]  John W. Slocum,et al.  The impact of prior firm financial performance on subsequent corporate reputation , 1996 .

[8]  Cornelia Dröge,et al.  Shaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising , 1989 .

[9]  Leonard L. Berry,et al.  A Behavioral Conception of Retail Image , 1968 .

[10]  D. Mick,et al.  Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory , 1992 .

[11]  S. Chaiken.  Heuristic versus systematic information processing and the use of source versus message cues in persuasion. , 1980 .

[12]  C. Fombrun,et al.  What's in a Name? Reputation Building and Corporate Strategy , 1990 .

[13]  Darrel D. Muehling,et al.  Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels , 1988 .

[14]  Scott B. MacKenzie,et al.  The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations: , 1986 .

[15]  C. Fombrun,et al.  The Reputational Landscape , 1997 .

[16]  J. Elashoff,et al.  Multiple Regression in Behavioral Research. , 1975 .

[17]  J. Cacioppo,et al.  Attitudes and Persuasion: Classic and Contemporary Approaches , 1981 .

[18]  M. Morley.  How to Manage Your Global Reputation , 1998 .

[19]  J. Cacioppo,et al.  Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement , 1983 .

[20]  Blair H. Sheppard,et al.  The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research , 1988 .

[21]  Steven P. Brown,et al.  Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis , 1992 .

[22]  Paul W. Miniard,et al.  On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis , 1990 .

[23]  Scott B. MacKenzie,et al.  An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context , 1989 .

[24]  Colin Camerer,et al.  Reputation and corporate strategy: A review of recent theory and applications , 1988 .

[25]  Günther Haedrich.  Images and Strategic Corporate and Marketing Planning , 1993 .

[26]  David W. Schumann,et al.  Corporate Advertising in America: A Review of Published Studies on Use, Measurement, and Effectiveness , 1991 .