论文信息 - Estimating Consumer Preferences for a New Durable Brand in an Established Product Class

Estimating Consumer Preferences for a New Durable Brand in an Established Product Class

A theoretical model is developed to aid in the estimation of demand for a durable brand at a given price in an established product class. The operationalization and an experimental test of the model in the new product context are described and the results discussed.

Adrian B. Ryans

[1] J. Kruskal. Nonmetric multidimensional scaling: A numerical method , 1964 .

[2] Jerry C. Olson,et al. Price, brand name, and product composition characteristics as determinants of perceived quality. , 1971 .

[3] Paul E. Green,et al. Multidimensional scaling and related techniques in marketing analysis , 1971 .

[4] N. Smirnov. Table for Estimating the Goodness of Fit of Empirical Distributions , 1948 .

[5] S. Siegel,et al. Nonparametric Statistics for the Behavioral Sciences , 2022, The SAGE Encyclopedia of Research Design.

[6] P. Green,et al. DIMENSIONAL INTERPRETATION AND CONFIGURATION INVARIANCE IN MULTIDIMENSIONAL SCALING: AN EMPIRICAL STUDY. , 1969, Multivariate behavioral research.

[7] Kelvin Lancaster,et al. Change and Innovation in the Technology of Consumption , 1966 .

[8] K. Lancaster. A New Approach to Consumer Theory , 1966, Journal of Political Economy.

[9] V. Rao. The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test , 1970 .

[10] S. C. Johnson. Hierarchical clustering schemes , 1967, Psychometrika.

[11] J. Kruskal. Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis , 1964 .