Evolutionary Experiments in the Development of Typographical Posters

During the 19th century, the poster, driven by technological advancements, becomes the primary Graphic Design’s medium for mass communication. However, these posters were not evolved by a graphic designer (in the current sense of profession), but by joint work between the printer and the client. Based on this production method, we present an evolutionary system to generate poster designs from a given text input. To assign the individuals’ fitness we resort to a semi-autonomous scheme set by hardwired and user-guided measures. Three main aesthetics measures define the scheme: (1) Composition; (2) Design; and (3) Client satisfaction. In this paper, we will describe the system, and discuss its ability to interactively evolve the poster designs. We will also analyse the outcomes of the system in the development of typographic poster designs using a typographic superfamily, and the impact of the user criteria in the results.

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