The market for cape gooseberry in Mexico

The cape gooseberry (Physalis peruviana L.) is a crop adaptable to adverse climates and prolonged production of fruits with high economic potential. In Mexico, cape gooseberry is not yet cultivated for commercial purposes, due to ignorance of its consumption and profitability. The objective was to analyze the profitability of the cultivation of cape gooseberry in greenhouse and hydroponics and its consumption in Mexico City, to know its commercial potential. Cape gooseberry plants were grown in a greenhouse measuring 10 x 30 m, the inputs and activities of the production and harvesting process were recorded in an Excel spreadsheet (2010), quantified and extrapolated to 1 ha. The production costs and the profitability of the crop were determined based on the internal rate of return (IRR), the net present value (NPV) and the benefit/cost ratio (B/C). The breakeven point in sales was estimated with the total costs and the initial investment. Demand was estimated based on information from 150 surveys conducted in the named markets. El 100 and Medellin, in Mexico City. Tasting tests were carried out on the respondents, considering the taste, smell and color of commercially ripe fruits. The estimated yield was 52.65 Mg ha of fresh fruit with calyx, with an investment of $3 664 551 at a sale price of 30.00 $ kg, with NPV of $633 071, IRR of 17.24%, and B/C ratio of 1.1. The demand was determined by the price of the fruit, the income and the level of studies of the respondents. Most of that surveyed showed willingness to buy this fruit and recommended its consumption.

[1]  V. López-Martínez,et al.  Análisis de crecimiento y rendimiento de uchuva (Physalis peruviana L.) cultivada en hidroponía e invernadero , 2018 .

[2]  Potencial de los circuitos cortos como estrategia para la construcción de mercados locales , 2018, Política Económica para el Desarrollo Sostenible.

[3]  M. Carlos,et al.  A Socioeconomic and Productive Characterization of the Value Chain of Goldenberry ( Physalis peruviana ) in Ecuador , 2018 .

[4]  G. Alcántar-González,et al.  Fecha de trasplante, boro, potasio y poda en la producción de frutos de Physalis peruviana L. en hidroponía e invernadero , 2018 .

[5]  Moisés Alejandro Alarcón Osuna,et al.  Cambio generacional del consumo de frutas y verduras en México a través de un análisis de edad-periodo-cohorte 1994-2014 , 2017 .

[6]  Carlos Otávio Senff,et al.  AGRIBUSINESS MANAGEMENT OF PHYSALIS PERUVIANA L. FRUIT IN BRAZIL , 2017 .

[7]  A. Peña-Lomelí,et al.  VARIABILIDAD INDUCIDA EN CARACTERES FISIOLÓGICOS DE Physalis peruviana L. MEDIANTE RAYOS GAMMA 60Co APLICADOS A LA SEMILLA , 2017 .

[8]  G. Alcántar-González,et al.  Floración y fructificación de Physalis peruviana L. por la aplicación de amonio y nitrato, edad y vigor de la planta , 2016 .

[9]  M. Hernández,et al.  Fenología de Physalis peruviana L. cultivada con base en tiempo térmico , 2016 .

[10]  F. Vargas,et al.  Inteligencia de mercados para la cadena de uchuva colombiana (Physalis peruviana L) , 2015 .

[11]  Á. B. Vinaja,et al.  Potencial productivo y rentabilidad del cultivo de fresa (Fragaria fragariaananassa (Weston) Duchesne) en Salinas, San Luis Potosí, México , 2015 .

[12]  Abbas S. Salman.  The Effect of Market Orientation on Product Innovation , 2015 .

[13]  G. Alcántar-González,et al.  Aplicación de amonio y nitrato en plantas de Physalis peruviana L , 2014 .

[14]  L. Rufato,et al.  General aspects of physalis cultivation. , 2014 .

[15]  Akankwasah Barirega.  Potential for Value Chain Improvement and Commercialization of Cape Gooseberry (Physalis peruviana L.) for Livelihood Improvement in Uganda , 2014 .

[16]  G. Fischer,et al.  Importancia y cultivo de la uchuva (Physalis peruviana L.) , 2014 .

[17]  C. Trejo-López,et al.  FUERZA IÓNICA DE LA SOLUCIÓN NUTRITIVA Y DENSIDAD DE PLANTACIÓN SOBRE LA PRODUCCIÓN Y CALIDAD DE FRUTOS DE Physalis peruviana L. , 2013 .

[18]  G. Alejo-Santiago,et al.  Resuesta de plántulas de uchuva (Physalis peruviana L.) a diferentes concentraciones de nitrato y amonio , 2013 .

[19]  Lilian Graciela Coral,et al.  Estudio de mercado para la comercialización de uchuva Physalis peruviana L. en Nariño , 2012 .

[20]  Juan Nicolás Montoya Monsalve,et al.  Modelo de costeo para la producción y comercialización , 2012 .

[21]  C. Schlemper,et al.  DIFFERENT TRAINING SYSTEMS FOR PHYSALIS PERUVIANA L. IN SOUTHERN BRAZIL , 2012 .

[22]  D. Singh,et al.  Growth and developmental changes of cape gooseberry (Physalis peruviana L.) fruits. , 2012 .

[23]  A. Lima,et al.  Sistemas de condução para o cultivo de physalis no planalto catarinense , 2011 .

[24]  M. Ramadan.  Bioactive phytochemicals, nutritional value, and functional properties of cape gooseberry (Physalis peruviana): An overview , 2011 .

[25]  G. Fischer,et al.  Cape gooseberry (Physalis peruviana L.) , 2011 .

[26]  Cláudia Simone Madruga Lima,et al.  Custos de implantação e condução de pomar de Physalis na região sul do estado do Rio Grande do Sul , 2009 .

[27]  A. Peña-Lomelí,et al.  Agrofenología de Physalis peruviana L. en invernadero y fertirriego , 2006 .

[28]  Charlotte H. Mason,et al.  An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior , 2003 .