According to modern educational thoughts and theories, the paper uses the new information technology to study the personalized learning service based on big data for education and artificial intelligence technology, so as to provide learners with intelligent services of personalized learning. Under the technical support represented by big data, the paper builds dynamic and diverse learning resources, continuously collects and analyzes learner-related data, and provides differentiated teaching, personalized learning and accurate services in real time. It can meet the individual social and autonomous learning needs of each learner, match learning requirements intelligently and provide adaptive learning services. It intelligently builds a learning model suitable for each learner and realizes personalized learning in a real sense.