Fuzzy target selection in direct marketing

Discusses some essential requirements for the introduction of computational intelligence techniques in the field of financial services, and reports on an investigation carried out concerning the possibilities and expected success of using fuzzy systems in some business chapters of the Dutch ING group. Based on this investigation, the subject of direct marketing is chosen for a pilot study of the application of data-driven modeling techniques using fuzzy clustering and iterative gain-charts refinement. This is compared with the present practice using statistical tools.