Chapter 8 product-centered process synthesis and development: Detergents

This chapter discusses product-centered process synthesis and development. Detergent products, including dishwashing liquids and laundry detergents constitute a significant portion of the household and personal care markets. Contrary to the commodity chemical business, the key to win in the specialty products market does not lie in squeezing out profits by means of economies of scale or process optimization. Rather, it lies in the ability for fast new product launches to capture the largest market share as soon as possible. The procedure consists of three steps: (1) the first step is to identify all the desired product quality factors or attributes for the new product. (2) The selection of the appropriate product form and microstructure, a stable surfactant system with the right performance based on phase behavior, and the appropriate active ingredients to realize those quality factors previously identified. (3) Finally, the process flowsheet is created with the equipment units and process operating conditions determined.

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