The Value of Strategic-type Classification for Identifying the Usage of New Technologies

The purpose of this study was to evaluate the use of strategic-type classifications in analyzing apparel firms and to examine the relationship between the strategic type of firms and the usage of Quick Response (QR) technologies. Demographic characteristics of apparel manufacturers and the usage of QR technologies are also detailed. A random sample of 306 US apparel manufacturers, without locational limitation, was selected and stratified by firm size (i.e. number of employees) and product category (i.e. men's, women's, or children's wear). A mail questionnaire was sent to plant managers. The adjusted response rate was 47% (n = 103). Nonparametric statistics (Kruskal Wallis Test, Wilcoxon Scores) were used for data analysis. The most frequently used technologies were small-lot orders, short-cycle cut-planning, and product planning with customers. Manufacturers who were prospectors in product and market development had the highest usage level of QR technologies, while defenders had the lowest usage level. Reactors, manufacturers who lack consistent strategy, represented 20% of respondents. This information provides direction to apparel firms for strategic planning.

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