A choice set-sensitive analysis of preference information acquisition about discrete resources

The theory of questionnaires deals with the design of experiments for eliciting information with a view to making a decision. The need for eliciting information arises in the problem of allocation of discrete and indivisible scarce resources among consumers by a coordinator. Resource allocation is carried out based on consumer preference information about the discrete resources. This information is acquired by the coordinator by administering a questionnaire, a sequential experimental process that allows the mapping of consumer preference profiles. Questionnaires are comprised of paired comparison experiments. The research questions posed in the paper are akin to those asked in the marketing literature of tailored interviewing: which experiment should be conducted first, and given the answer to the first, which experiment should be conducted next. The focus of this paper is the analysis of the process of preference information acquisition in a choice set-sensitive scenario. A general nonparametric measure of entropy is used for the analysis. >

[1]  George P. Huber,et al.  The Technology Utility Assessment , 1977, IEEE Transactions on Systems, Man, and Cybernetics.

[2]  Ulrich Witt,et al.  Economics, sociobiology and behavioral psychology on preferences , 1991 .

[3]  H. Raghav Rao An information and preference theory approach to a discrete resource allocation problem , 1991, Autom..

[4]  S. G. Mohanty,et al.  Lattice Path Counting and Applications. , 1980 .

[5]  Marcel Corstjens,et al.  Formal Choice Models in Marketing , 1983 .

[6]  D. Aaker,et al.  Chapter 2 – Marketing research , 2004 .

[7]  H. E. Stephanou,et al.  Perspectives on imperfect information processing , 1987, IEEE Transactions on Systems, Man, and Cybernetics.

[8]  Klaus Krippendorff,et al.  Information Theory: Structural Models for Qualitative Data. , 1988 .

[9]  John R. Hauser,et al.  Intensity Measures of Consumer Preference , 1980, Oper. Res..

[10]  Kenneth J. Arrow,et al.  The economics of information , 1999 .

[11]  Brian T. Ratchford Commentary on Marketing Applications of the Economics of Product Variety , 1990 .

[12]  A. Tversky Elimination by aspects: A theory of choice. , 1972 .

[13]  Fred S. Zufryden,et al.  An Integer Programming Approach to the Optimal Product Line Selection Problem , 1988 .

[14]  R. Radner,et al.  Economic theory of teams , 1972 .

[15]  John R. Hauser,et al.  Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach , 1978, Oper. Res..

[16]  Paul E. Green,et al.  Models and Heuristics for Product Line Selection , 1985 .

[17]  Hejamadi Raghavendra Rao A decision theoretic perspective of multiple agent problem solving : application to a resource allocation problem , 1987 .

[18]  Carl Halldin,et al.  Preference and the cost of preferential choice , 1986 .

[19]  H. Raghav Rao,et al.  A preference theory approach to decision analysis in resource allocation , 1990 .

[20]  K. Lancaster The Economics of Product Variety: A Survey , 1990 .

[21]  George J. Stigler,et al.  De Gustibus Non Est Disputandum , 2010 .

[22]  S. Rosen,et al.  Monopoly and product quality , 1978 .

[23]  J. Herniter An entropy model of brand purchase behavior , 1973 .

[24]  Robert B. Ash,et al.  Information Theory , 2020, The SAGE International Encyclopedia of Mass Media and Society.

[25]  H. Raghav Rao,et al.  Higher dimensional restricted lattice paths with diagonal steps , 1991, Discret. Appl. Math..

[26]  Gregory Dobson,et al.  Positioning and Pricing a Product Line , 1988 .

[27]  Solomon Kullback,et al.  Information Theory and Statistics , 1970, The Mathematical Gazette.

[28]  Wagner A. Kamakura,et al.  Measuring Consumer Attitudes toward the Marketplace with Tailored Interviews , 1989 .

[29]  D. McFadden The Choice Theory Approach to Market Research , 1986 .

[30]  Solomon Kullback,et al.  Information Theory and Statistics , 1960 .

[31]  Claude François Picard,et al.  Graphs and questionnaires , 1980 .

[32]  Ajay K. Manrai,et al.  Elimination-By-Cutoffs , 1989 .

[33]  R. Duncan Luce,et al.  Individual Choice Behavior: A Theoretical Analysis , 1979 .

[34]  Herbert A. Simon,et al.  The mathematical bases for qualitative reasoning , 1991, IEEE Expert.