The Future of Emarkets: Multi-Dimensional Market Mechanisms

1. Electronic commerce and electronic marketplaces 1.1. Market-based coordination 1.2. Fixed versus dynamic pricing 1.3. Advanced auction design for electronic markets 1.4. The structure of this book 2. Internet marketplaces - a technical perspective 2.1. The role of electronic brokers 2.2. Electronic brokerage services on the internet 2.3. Software architectures of electronic commerce applications 2.4 Services of an electronic broker 2.5. OFFER - a sample implementation 2.6. Technical challenges and directions 3. The difficulty of setting prices 3.1. Market structures 3.2. Setting optimal prices 3.3. Towards dynamic pricing 4. Methods for the analysis and design of electronic markets 4.1. Equilibrium theory 4.2. Game theory 4.3. Mechanism design theory 4.4. Experimental economics 4.5. Computational economics and simulation 5. Automated negotiations - a survey of state-of-the-art practices 5.1. A roadmap to negotiation situations in electronic commerce 5.2. One-on-one bargaining 5.3. Multilateral negotiations 5.4. A critical review of game-theoretical auction models 5.5. Experimental analysis of standard auction mechanisms 5.6. Towards new frontiers - multi-unit auctions 5.7. Analysis of online auctions 5.8. Summary 6. Experimental analysis of multi-attribute auctions 6.1. Multi-attribute procurement negotiations 6.2. Description of the analyzed mechanisms 6.3. Research questions 6.4. Trading financial derivatives - a sample scenario 6.5. Implementation of an electronic brokerage service 6.6. Results of a laboratory experiment 7. Economic models of multi-attribute auctions 7.1. Previous game-theoretical analysis 7.2. Comparison of conventional and multi-attribute auctions 7.3. Multi-unit extensions 7.4. Summary 8. Conclusions and perspectives 8.1. Applicability and prerequisites 8.2. The role of decision support Appendix: utility theory and decision analysis Techniques Basic ideas of utility theory Multi-objective decision analysis References Index.