On the Use of Econometric Models for Policy Simulation in Marketing
暂无分享,去创建一个
[1] C. Sims. MACROECONOMICS AND REALITY , 1977 .
[2] Philip Hans Franses,et al. A dynamic multinomial probit model for brand choice with different long‐run and short‐run effects of marketing‐mix variables , 2000 .
[3] Christopher S. Tang,et al. Determining Where to Shop: Fixed and Variable Costs of Shopping , 1998 .
[4] Venkatesh Shankar. New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact , 1999 .
[5] M. Keane,et al. Brand and Quantity Choice Dynamics Under Price Uncertainty , 2003 .
[6] Dennis Fok,et al. A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes , 2004 .
[7] D. Wittink,et al. Building Models for Marketing Decisions , 2000 .
[8] Diagnostics, Expectations, and Endogeneity , 2005 .
[9] Lien Lamey,et al. How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe , 2007 .
[10] Shantanu Dutta,et al. Customizing Complex Products: When Should the Vendor Take Control? , 2006 .
[11] Katherine N. Lemon,et al. A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction , 1999 .
[12] Joffre Swait,et al. The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior , 2002 .
[13] Jacquelyn S. Thomas. A Methodology for Linking Customer Acquisition to Customer Retention , 2001 .
[14] Neil R. Ericsson,et al. Exogeneity, Cointegration, and Economic Policy Analysis , 1998 .
[15] Michael P. Clements,et al. FORECASTING ECONOMIC TIME SERIES , 2000, Econometric Theory.
[16] Harald J. van Heerde,et al. Semiparametric Analysis to Estimate the Deal Effect Curve , 2001 .
[17] Srinivas K. Reddy,et al. Exploring the Determinants of Broadway Show Success , 1998 .
[18] Harald J. van Heerde,et al. Marketing Models and the Lucas Critique , 2004 .
[19] Gregory S. Carpenter,et al. Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers: , 1998 .
[20] Neil R. Ericsson,et al. The Lucas Critique in Practice , 1995 .
[21] R. Shachar,et al. Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model , 2000 .
[22] Peter T. L. Popkowski Leszczyc,et al. Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices , 2000 .
[23] C. Granger,et al. Co-integration and error correction: representation, estimation and testing , 1987 .
[24] J. B. Ramsey,et al. Tests for Specification Errors in Classical Linear Least‐Squares Regression Analysis , 1969 .
[25] Kusum L. Ailawadi,et al. Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy , 2001 .
[26] Prasad A. Naik,et al. A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression , 2000 .
[27] Greg M. Allenby,et al. Modeling Interdependent Consumer Preferences , 2003 .
[28] Philip Hans Franses,et al. Quantitative Models in Marketing Research , 2001 .
[29] Prasad A. Naik,et al. Planning Media Schedules in the Presence of Dynamic Advertising Quality , 1998 .
[30] Peter J. Danaher,et al. Optimizing Television Program Schedules Using Choice Modeling , 2001 .
[31] Dick R. Wittink,et al. The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data , 2000 .
[32] William P. Putsis,et al. An Empirical Analysis of Firms' Product Line Decisions , 1999 .
[33] Dominique M. Hanssens,et al. Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability , 1999 .
[34] R. Engle. Autoregressive conditional heteroscedasticity with estimates of the variance of United Kingdom inflation , 1982 .
[35] Dick R. Wittink,et al. Econometric Models for Marketing Decisions , 2005 .
[36] Dominique M. Hanssens,et al. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity , 2002 .
[37] R. Kohli,et al. Internet Recommendation Systems , 2000 .
[38] David V. Pritchett. Econometric policy evaluation: A critique , 1976 .
[39] V. Rao,et al. A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles , 2003 .
[40] Bart J. Bronnenberg,et al. Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist , 2002 .
[41] F. Fisher. Tests of Equality Between Sets of Coefficients in Two Linear Regressions: An Expository Note , 1970 .
[42] R. Chandy,et al. Which Ad Works, When, Where, and how Often? Modeling the Effects of Direct Television Advertising , 2000 .
[43] T. Kloek,et al. Econometric Methods with Applications in Business and Economics , 2004 .
[44] Steven T. Berry,et al. Automobile Prices in Market Equilibrium , 1995 .
[45] R. Brodie,et al. Building models for marketing decisions , 2000 .
[46] Bart J. Bronnenberg,et al. The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution , 2000 .
[47] Pradeep K. Chintagunta,et al. Investigating Category Pricing Behavior at a Retail Chain , 2002 .
[48] Robert C. Blattberg,et al. Database Models And Managerial Intuition: 50% Model + 50% Manager , 1990 .
[49] Frank M. Bass,et al. Impact of a Late Entrant on the Diffusion of a New Product/Service , 2000 .
[50] Neil R. Ericsson,et al. The Lucas critique in practice: theory without measurement , 1995 .
[51] Dominique M. Hanssens,et al. Market Response Models: Econometric and Time Series Analysis , 1989 .
[52] Tammo H. A. Bijmolt,et al. Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers , 2005 .
[53] Katherine N. Lemon,et al. Developing Synergies between Promotions and Brands in Different Price-Quality Tiers , 2002 .
[54] Prasad A. Naik,et al. Understanding the Impact of Synergy in Multimedia Communications , 2003 .
[55] Pradeep K. Chintagunta,et al. Balancing Profitability and Customer Welfare in a Supermarket Chain , 2003 .
[56] J. Heckman. The Common Structure of Statistical Models of Truncation, Sample Selection and Limited Dependent Variables and a Simple Estimator for Such Models , 1976 .
[57] Gary J. Russell,et al. A Relationship between Market Share Elasticities and Brand Switching Probabilities , 1998 .
[58] Peter E. Rossi,et al. Response Modeling with Nonrandom Marketing-Mix Variables , 2004 .
[59] Baohong Sun,et al. Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking , 2003 .