Method, system and apparatus for digital television service control

A method for digital television service control is provided, the method comprises: receiving the digital television service request sent by the user; confirming the service type to which the service content requested in the service request belongs; when it is found that the user has preset the service control rules, judging if the requested service content meets said service control rules corresponding to the service type, if yes, starting the requested digital television service flow; otherwise, ending the requested digital television service; therefore implementing the digital television service control by the user. A system and apparatus for implementing the above digital television service control method are also provided. The above method, system and apparatus enable the service control of the digital television service by the digital television user in simplicity and in convenience, and enable efficient supervision and limitation to the digital television service users who lack self-control.